Mortgage marketing is becoming costly and more complicated by the day. If you are planning to join the industry soon, you should prepare for the challenges ahead. For example, you should be ready for the stiff competition in the industry. It happens that there are nearly as many mortgage brokers in some locations as the properties themselves. This means that you have to work hard to not only build the reputation of your brokerage firm but to also maintain it. So, how you market your service matters a lot.
For inspiration purposes, here are the top mortgage broker marketing tips that we earnestly recommend.
1. Customize Your Website
You need a customized website to attract clients online. Remember, your site acts as your online brochure. So, you have to make it as attractive as possible. It should clearly show what you are offering. This is because clients are more likely to visit it to verify your authenticity and proficiency.
2. Promote Your Surety Bond
Every mortgage broker is expected to carry a surety bond. Clients always look for assurance, and there is no easier way to give them that than to show them that you are bonded. If you still do not have the brokerage license, you should go ahead and apply for it before you kick off the promotion campaign.
3. Use Live Chats
Live chat applications allow you to interact with your clients extensively. This is a great marketing opportunity since you can convince them to consider your brokerage firm. Unlike emailing, live chats guarantee your clients immediate feedbacks.
4. Get Some Positive Reviews
There are so many platforms where clients can post reviews about your service, including Facebook, Google+, Twitter, and Yelp. You should always encourage your clients to leave you an appraisal. New clients will always consider the assessment of your previous clients.
5. Create Educative Blogs
Blogging is a great mortgage broker marketing idea that you can use to target your potential clients. It allows you to share your expertise with your target audience. Customers with a need to own a home are likely to consult you if what they read is informative or educative.
6. Consider “Google My Business”
If you haven’t heard of “Google My Business”, you now at least have the opportunity to use it. This is a free marketing tool that allows you to market your business on Google. The application has the ability to make your brokerage firm visible on Google+, Google search engine, and Google Map.
7. Get Socially Active
There is immense power in social media. You can enjoy a great social following if you use the platforms effectively. You should take advantage of Facebook, Google+, Twitter, LinkedIn, and Instagram. Do not just create accounts on the platforms but be actively involved by engaging those who follow you.
8. Do Video Marketing
Videos have the power to capture the attention of the least interested clients. It gives you the opportunity to show them your expertise in a personal and clear way. You can create as many videos as possible on a regular basis and post them on your website and on YouTube. You can also share some via social media.
9. Register with the Necessary Directories
One popular directory that you need to register with is the Better Business Bureau (BBB). A good BBB score will encourage new clients to consider your service. You can also register with the brokerage directories so that clients can find you easily.
It’s irrefutable that the secret to making it in the mortgage business industry lies in smart and proper advertising. The above mortgage broker marketing tips provide you with simple and efficient ways of informing possible clients about your availability and capability. Implement them and watch your business grow.