Almost every business around the world has a website and social media page. When consumers run a search online, search results are usually generated by the search algorithm. Websites that appear on the first page of search results are usually more visible and get a lot of traffic. Unfortunately, the websites of businesses located in one part of the world may be ranked against the websites of businesses located in the other part of the world, even if they are not targeting the same clientele. Through local SEO and other search engine optimization strategies, business websites can get a high search engine ranking without having to compete with businesses in a different geographical location. Evolve SEO Agency has plenty of experience helping local businesses get a first-page ranking and stay there.
The Importance of Having a High Search Engine Ranking
1. Improved Visibility
When internet users run a search, you want them to notice your website first. If your website cannot be noticed, you cannot attract customers. Therefore, search engine optimization is important in improving the visibility of a website.
2. High Internet Traffic
Research has shown that internet users rarely consider the search results appearing on the second or subsequent pages of search results. A whopping 90 percent of internet users only consider first-page results and often run a different search if they do not find what they are looking for. This means that if your website does not appear on the first page of search results, you may lose out on 90 percent of internet traffic. Therefore, you want to have a high search engine ranking.
3. Brand Reputation Management
Aside from improved visibility and high website traffic, a high search engine ranking is also important for brand reputation management. If you want to be considered an industry leader, you must work on having your website appear on top of the search results page. If someone writes negative reviews or articles about your business, you can use search engine optimization to bury those comments and ensure nobody sees them. After all, if they appear on the third or fourth pages of search results, they cannot be seen.
4. Increased Revenues and Profits
Improved visibility, high web traffic, and a great reputation will translate to a high conversion rate and increased revenue for your business. The result will be bigger profits that will spur business growth and success.
5. Competitor Monitoring
When it comes to search engine rankings, you’ll be competing with other businesses in the same industry. It is important to note that your competitors will want to unseat you from the top. To prevent this from happening, the SEO agency will monitor the moves made by your competition and make tweaks on your website to ensure you continue having the first-page ranking you desire.
Maintaining a High Search Engine Ranking
You would like to have a high search engine ranking throughout. Therefore, you cannot optimize your website and stop there. Search engine optimization is a continuous process, so you will have to keep working on the website. The SEO agency will continue creating fresh content to publish on your website as well as optimize existing content. This will help to ensure your website retains its first-page ranking.
When looking for a suitable SEO agency, the key factors of consideration are usually experience, reputation, cost, and guarantees. You want to hire the most experienced SEO agency with a reputation for taking websites to the first page of search results within a short period. The ideal SEO firm should also charge competitive rates and offer different types of guarantees, such as a customer satisfaction guarantee to all customers. While cost is usually a key factor of consideration, what you expect to get is the best value for your money. Therefore, you must compare service charges hand in hand with the quality of service offered by a search engine optimization agency.